(In italiano: Visione per il futuro)

KidsUP started as a hunch, or a bet, that children are quintessentially entrepreneurial. The initial program was meant to demonstrate that it is never too late, let alone too soon, to acquire entrepreneurial skills. From that first intuition, KidsUP has evolved into a “space”  that promotes debate around the topics of entrepreneurship, technology and innovation, and the resulting implications for the future of education. The KidsUP umbrella now includes:

in short, the foundations have been laid to build a bigger program and to accomplish the wider vision: a tool that becomes the standard to help children acquire an entrepreneurial mindset, in Italy and beyond.

Potential Impact

The market for the KidsUP methodology is potentially all children 8-13 in Italy, roughly 3 million in total, distributed in nearly 16,995 Italian elementary schools and 8,045 middle schools[1]. While KidsUP is still in its infancy, the growth of other educational programs in the same area of competence can be taken as a proxy for its potential impact; for instance, Junior Achievement Italy, a member of Junior Achievement worldwide started in 2002, now counts 300,000 students trained, nearly 6,000 participating teachers, and nearly 4,000 schools and universities in their network.



  • 2016:
    • KidsUP Beginners, pilot program launched, with nine fifth-graders; children invested €5.00 and earned on average €20.00
  • 2017:
  • 2018:
    • Founder takes part in the 2018 Global Education and Skills Forum in Dubai
    • KidsUP Fab-lab edition launched in collaboration with Fondazione Mondo Digitale (FMD):
      • taught in English to children aged 8-13 during FMD’s summer camps in June and September, its activities will get translated into logos, products and promotional material using digital technologies
      • will include training program for KidsUP instructors, with two instructors signed up for June
      • will also include KidsUP Advancedwith KidsUP “graduates” mentoring the children in the program

[1] ISTAT data (Italian Institute of Statistics)